# Labubu

> Lisa’s 2024 posts preceded Labubu parent IP THE MONSTERS’ RMB14.16bn revenue in 2025.

- Owner: Pop Mart
- Kind: Product
- Sector: Toys & collectibles
- Seed date: 2024-04-16
- Peak date: Week of Jul 20, 2025
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 64 (Viral), v1.2
- Mechanics: Variable reward, Scarcity drop, Visible in use, Resale market, Dupe economy

## Summary

Labubu, sold by Pop Mart since 2019, took off after Lisa of Blackpink posted one on April 16, 2024. Sell-outs, queues and fights followed in the US and UK, and Wikipedia interest peaked in July 2025. Resale prices fell by October as supply rose.

## Timeline

- 2024-04-16 — Lisa (@lalalalisa_m) (Instagram) — Lisa of Blackpink posted an Instagram story unboxing a 'Fall in Wild' Labubu and used its pendant as a bag charm.
- 2024-09-10 — /r/labubu (Reddit) — The /r/labubu subreddit was created; it had over 87,000 members by June 2025. (87K members by June 2025)
- Oct 2024 — Lawrence Yu (TikTok) — An Australian TikTok user's video of shoppers rushing into a Pop Mart store at opening drew 1.2 million views. (1.2M views)

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/labubu

Cite as: How It Spread (2026). “Labubu.” Case HIS-00256. Spread Score v1.2: 64/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00256