# Lady Gaga's Super Bowl LI halftime show

> Gaga’s sponsored halftime show reached 117.5 million TV viewers and spawned memes.

- Owner: Lady Gaga / NFL
- Kind: Moment
- Sector: Entertainment
- Seed date: 2017-02-05
- Peak date: 2017-02-06
- Spread Score: 43 (Notable), v1.2
- Mechanics: Real-world spectacle, Platform jump, Press loop, Controversy, Response chain

## Summary

Gaga’s Pepsi-sponsored show circulated as Twitter memes, Facebook reactions and YouTube replays. US song downloads reached 410,000 in the show’s tracking week, with iTunes discounts also in place. Vogue later featured a costume tribute.

## Timeline

- 2016-09-29 — NFL (Open web) — The NFL announced Lady Gaga as the halftime headliner.
- 2017-01-24 — PepsiCo (Open web) — PepsiCo promoted rehearsal coverage, fan-submitted videos and a Tony Bennett countdown before Gaga’s show.
- 2017-02-05 — Lady Gaga (TV) — Gaga’s Pepsi-sponsored halftime show aired on Fox from NRG Stadium in Houston.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/lady-gaga-super-bowl-li-halftime

Cite as: How It Spread (2026). “Lady Gaga's Super Bowl LI halftime show.” Case HIS-00261. Spread Score v1.2: 43/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00261