# Lapse (2023 relaunch)

> An invitation-driven photo journal reached No. 1 in the US App Store.

- Owner: Lapse
- Kind: App & software
- Sector: Technology
- Seed date: Jun 2023
- Peak date: Oct 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 29 (Niche, provisional), v1.2
- Mechanics: Shareable output, Controversy, Maker origin, Platform jump, Press loop, Pairing

## Summary

Lapse publicly relaunched as a photo journal in June. Paid TikTok trials and compulsory invitations preceded its US App Store No. 1 rank. Estimated downloads peaked in October, then fell; a funding round followed before the app returned to a camera in 2025.

## Timeline

- Jun 2023 — Lapse (App stores) — Lapse publicly launched its photo-journal version after testing it with paid TikTok ads.
- 2023-09-10 — App Store users (App stores) — Lapse ranked 118th overall in the US App Store.
- 2023-09-22 — Appfigures (App stores) — Appfigures published estimates showing Lapse's September download surge.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/lapse-2023-relaunch

Cite as: How It Spread (2026). “Lapse (2023 relaunch).” Case HIS-00263. Spread Score v1.2: 29/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00263