# Legends & Lattes

> A self-published cozy fantasy sold 258,000 trade paper copies, Publishers Weekly reported.

- Owner: Travis Baldree; Cryptid Press; Tor Books
- Kind: Book
- Sector: Entertainment
- Seed date: 2022-02-22
- Peak date: Week of Dec 25, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 27 (Niche, provisional), v1.2
- Mechanics: Underdog, Maker origin, Platform jump, Press loop, Scarcity drop

## Summary

A cover reveal drew a Seanan McGuire boost before the self-published release. The book spread on TikTok and Instagram. Tor acquired it; deluxe editions and a graphic novel followed.

## Timeline

- 2022-01-26 — Travis Baldree (X) — Baldree revealed the cover of his self-published novel on Twitter.
- 2022-02-21 — MK French (Open web) — French reviewed a gifted copy and disclosed affiliate links.
- 2022-02-22 — Cryptid Press / Travis Baldree (Retail) — Cryptid Press published the novel about an orc who retired to open a coffee shop.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/legends-and-lattes

Cite as: How It Spread (2026). “Legends & Lattes.” Case HIS-00517. Spread Score v1.2: 27/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00517