# LEGO Star Wars

> LEGO reported over 200 million Star Wars boxes sold worldwide.

- Owner: The LEGO Group / Lucasfilm
- Kind: Product
- Sector: Toys & collectibles
- Seed date: 1999-02-13
- Milestone date: 1999-06-18
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 53 (Notable, provisional), v1.2
- Mechanics: Collectible set, Variable reward, Platform jump, Scarcity drop, Real-world spectacle

## Summary

Catalog buyers received LEGO Star Wars sets before The Phantom Menace. LEGO reported over one million toy units sold by June; this anchors the sales milestone. Games, animation and collector editions followed.

## Timeline

- 1998-04-30 — The LEGO Group (Press) — LEGO announced its first outside-property license, covering both Star Wars trilogies.
- Feb 1999 — The LEGO Group (Retail) — LEGO unveiled its Star Wars line at New York's International Toy Fair.
- 1999-02-13 — Catalog customers (Open web) — Catalog buyers began receiving the X-wing Fighter and Landspeeder, with other sets backordered.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/lego-star-wars-1999

Cite as: How It Spread (2026). “LEGO Star Wars.” Case HIS-01405. Spread Score v1.2: 53/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01405