# Lensa Magic Avatars

> Lensa recorded an estimated 13.5 million worldwide app installs on December 1–12, 2022.

- Owner: Prisma Labs
- Kind: App & software
- Sector: Technology
- Seed date: 2022-11-21
- Peak date: 2022-12-13
- Spread Score: 44 (Notable, provisional), v1.2
- Mechanics: Shareable output, Platform jump, Press loop, Controversy, Dupe economy

## Summary

Prisma Labs released Magic Avatars in November. Users posted portraits on X and Instagram, while Lensa topped app charts. Criticism of training data and sexualized outputs followed. Lensa later offered printed products.

## Timeline

- 2022-11-21 — Prisma Labs (App stores) — Prisma Labs released Magic Avatars in Lensa.
- 2022-11-21 — @Nick_Davidov (X) — Nick Davidov posted Lensa avatars of his wife.
- 2022-11-29 — @PrismaAI (X) — Prisma Labs posted Casey Neistat avatars and said it had prepared more server bandwidth.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/lensa-magic-avatars

Cite as: How It Spread (2026). “Lensa Magic Avatars.” Case HIS-00266. Spread Score v1.2: 44/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00266