# Lifebuoy: Help a Child Reach 5

> Gondappa’s hand-walking story approached 1.5 million YouTube views in March 2013.

- Owner: Lifebuoy / Hindustan Unilever
- Kind: Campaign
- Sector: Beauty & personal care
- Seed date: Feb 2013
- Milestone date: Week of Mar 11, 2013
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 25 (Niche, provisional), v1.2
- Mechanics: Press loop, Platform jump

## Summary

Gondappa’s fifth-birthday reveal led to a pledge. The agency describes Share/Donate links, a Children Reached counter and a brand contribution per share. Owned channels, a shortened TV version and radio partnerships supported the film’s distribution.

## Timeline

- Feb 2013 — Campaign organizer (YouTube) — Lifebuoy launched the Gondappa film around its village handwashing initiative.
- 2013-02-27 — The Economic Times (Press) — The Economic Times described the new campaign and its Facebook and village components.
- 2013-02-28 — Campaign organizer (Open web) — Unilever issued an international release linking viewers to the film and pledge page.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/lifebuoy-help-a-child-reach-5

Cite as: How It Spread (2026). “Lifebuoy: Help a Child Reach 5.” Case HIS-01087. Spread Score v1.2: 25/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01087