# Lilly Pulitzer for Target

> A 250-piece designer collection sold out within hours and moved into resale groups.

- Owner: Target and Lilly Pulitzer
- Kind: Product
- Sector: Fashion & accessories
- Seed date: 2015-04-16
- Peak date: 2015-04-19
- Spread Score: 38 (Niche, provisional), v1.2
- Mechanics: Scarcity drop, Resale market, Sell-out loop, Controversy, Platform jump, Press loop

## Summary

Target sold the collection at a New York pop-up before its nationwide launch. Search interest peaked as stock sold out and shoppers complained on Twitter. Videos and resale groups followed; Oxford shares rose after launch.

## Timeline

- 2015-01-06 — Target (Open web) — Target announced its Lilly Pulitzer collaboration and a limited-edition collection.
- 2015-03-26 — Target (Open web) — Target released the look book, showing apparel, accessories, barware and cosmetics.
- 2015-04-15 — Target and Chandelier (TV) — Target promoted the collection with TV spots featuring Chris Noth, Bella Thorne and other celebrities.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/lilly-pulitzer-for-target

Cite as: How It Spread (2026). “Lilly Pulitzer for Target.” Case HIS-00267. Spread Score v1.2: 38/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00267