# Linsanity

> Jeremy Lin’s breakout run made his jersey the NBA Store’s No. 2 annual seller.

- Owner: Jeremy Lin; New York Knicks
- Kind: Moment
- Sector: Sports
- Seed date: 2012-02-04
- Peak proxy date: 2012-02-17
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 47 (Notable, provisional), v1.2
- Mechanics: Underdog, Catchphrase, Identity badge, Platform jump, Press loop

## Summary

Lin broke out against the Nets, and fans celebrated in a postgame thread. Twitter puns, YouTube highlights and Weibo attention followed. Jersey demand and TV ratings rose, while racist coverage drew criticism.

## Timeline

- 2012-02-04 — Jeremy Lin (TV) — Lin scored 25 points off the bench as New York beat New Jersey 99-92.
- 2012-02-05 — Seth Rosenthal / Posting and Toasting (Open web) — Rosenthal opened a postgame thread celebrating the Jeremy Lin game at 03:00 UTC, February 4 in New York.
- 2012-02-05 — NBC Sports (Press) — NBC Sports described Lin as the point guard the Knicks had needed.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/linsanity

Cite as: How It Spread (2026). “Linsanity.” Case HIS-01247. Spread Score v1.2: 47/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01247