# Liquid Death launch

> Liquid Death's founder said its May funding-press week brought 5 times normal sales.

- Owner: Liquid Death (Supplying Demand, Inc.); co-founder and CEO Mike Cessario
- Kind: Product
- Sector: Food & beverage
- Seed date: 2019-01-24
- Milestone date: Week of May 7, 2019
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 40 (Notable, provisional), v1.3
- Mechanics: Transgression, Identity badge, Controversy, Platform jump, Press loop

## Summary

Liquid Death went on sale online in January 2019 after a paid Facebook test. A May funding story drew Twitter criticism and, its founder said, five times normal weekly sales. Retail tests followed; hate comments became a metal album.

## Timeline

- 2018-01-19 — Adweek (Press) — Adweek covered a Facebook video market test after Liquid Death's initial crowdfunding attempt failed.
- 2019-01-21 — Liquid Death (YouTube) — Liquid Death uploaded its 'Deadliest Stuff On Earth?' commercial before the water went on sale.
- 2019-01-24 — Liquid Death (Open web) — Liquid Death began selling canned mountain water through its website and Amazon.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/liquid-death-launch

Cite as: How It Spread (2026). “Liquid Death launch.” Case HIS-01676. Spread Score v1.3: 40/100. Updated 2026-10-24. https://howitspread.com/id/HIS-01676