# Locket Widget

> A photo widget built for a girlfriend reached No. 1 on the U.S. App Store.

- Owner: Locket Labs, Inc.; Matt Moss
- Kind: App & software
- Sector: Technology
- Seed date: 2022-01-01
- Peak date: Jan 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 52 (Notable, provisional), v1.2
- Mechanics: Maker origin, Platform jump, Press loop, Controversy, Dupe economy

## Summary

Moss made Locket for his girlfriend, then released it publicly. User-made TikToks and friend invitations took it to No. 1 on the U.S. App Store. Paid creator campaigns followed; Moss later claimed 10 million daily active users.

## Timeline

- 2021-12-31 — Matt Moss / @locketcamera (TikTok) — Moss posted a demo showing photos of himself and his girlfriend in the Locket widget.
- 2022-01-01 — Matt Moss / Locket Labs (App stores) — Moss said Locket launched publicly on New Year’s Day after he built it for his girlfriend.
- 2022-01-09 — U.S. App Store users (App stores) — Locket reached No. 1 on the U.S. App Store.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/locket-widget

Cite as: How It Spread (2026). “Locket Widget.” Case HIS-00400. Spread Score v1.2: 52/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00400