# Loewe I Told Ya Collection

> Loewe sold the Challengers I TOLD YA shirt for $330 as fans made cheaper bootlegs.

- Owner: LOEWE
- Kind: Product
- Sector: Fashion & accessories
- Seed date: 2024-04-25
- Milestone date: 2024-05-02
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 42 (Notable, provisional), v1.2
- Mechanics: Visible in use, Dupe economy, Scarcity drop

## Summary

Zendaya wore the I TOLD YA shirt from Challengers in New York on April 22, 2024, and Loewe's capsule was on sale by April 25. Press reported fan bootlegs and cheaper copies, and fans wore the shirts outside Loewe's June show in Paris.

## Timeline

- 2024-04-12 — Josh O’Connor / Jonathan Anderson (Press) — Esquire documented their premiere appearances wearing the slogan, including O’Connor’s bespoke Loewe button-down.
- 2024-04-22 — Zendaya (Press) — Zendaya wore the grey I TOLD YA shirt in the streets of New York, Vogue France reported.
- 2024-04-25 — LOEWE (Open web) — HIGHXTAR reported Loewe's limited-edition I TOLD YA capsule on sale at loewe.com.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/loewe-i-told-ya

Cite as: How It Spread (2026). “Loewe I Told Ya Collection.” Case HIS-00952. Spread Score v1.2: 42/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00952