# Longlegs

> Neon’s cipher-led horror campaign preceded a $22.4 million record opening.

- Owner: NEON (US distributor); Osgood Perkins (writer-director)
- Kind: Film
- Sector: Entertainment
- Seed date: 2024-05-31
- Observed peak date: Week of Jul 18, 2024
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 61 (Viral), v1.2
- Mechanics: Mystery & lore, Platform jump, Press loop, Pairing, Controversy

## Summary

Neon circulated ciphers, a hotline and trailers that concealed Nicolas Cage. A public May screening preceded the July release. Longlegs set Neon’s opening record at $22.4 million and grossed $125.4-128.0 million worldwide.

## Timeline

- 2024-01-05 — NEON (X) — Neon posted a family photograph and a 911 call under the caption “Every year there is another.”
- 2024-02-02 — IndieWire (Press) — IndieWire covered the named teaser and announced the July release date.
- 2024-05-31 — NEON / Beyond Fest (Box office) — Beyond Fest screened Longlegs for a public audience at the Aero Theatre, with Cage and Perkins attending.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/longlegs

Cite as: How It Spread (2026). “Longlegs.” Case HIS-01193. Spread Score v1.2: 61/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01193