# Look What You Made Me Do

> Taylor Swift's music video drew 43.2 million views in its first day.

- Owner: Taylor Swift
- Kind: Music
- Sector: Entertainment
- Seed date: 2017-08-25
- Peak date: Week of Aug 31, 2017
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 60 (Viral), v1.2
- Mechanics: Mystery & lore, Controversy, Platform jump, Press loop

## Summary

Swift posted snake teasers, then released the single and lyric video. The music video premiered at the VMAs. Remixes, criticism and fan theories circulated on Twitter, Tumblr and Reddit as the song topped US and UK charts.

## Timeline

- 2017-08-18 — Taylor Swift (Open web) — Swift erased her social media posts before releasing new music.
- 2017-08-21 — Taylor Swift (Open web) — Swift began posting snake teasers on social media.
- 2017-08-23 — Taylor Swift (Instagram) — Swift announced Reputation on Instagram.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/look-what-you-made-me-do

Cite as: How It Spread (2026). “Look What You Made Me Do.” Case HIS-00270. Spread Score v1.2: 60/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00270