# Lovable

> Lovable’s AI app builder reported a $600 million annual revenue run rate.

- Owner: Lovable Labs; Anton Osika and Fabian Hedin
- Kind: App & software
- Sector: Technology
- Seed date: 2024-11-21
- Peak date: Week of May 11, 2026
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 46 (Notable), v1.2
- Mechanics: Maker origin, Underdog, Platform jump, Press loop, Controversy

## Summary

Lovable launched in November 2024. Founder milestone posts, a live podcast demo and repeated TikTok demos carried its app builder beyond developers. Sponsored demos and paid ads also contributed. It reported a $600M annual revenue run rate by September 2026.

## Timeline

- 2024-11-21 — Anton Osika (@antonoo) (Open web) — Osika released Lovable in open access and offered a free tier in his Hacker News launch post.
- 2024-12-21 — Anton Osika (@antonosika) (X) — Osika announced $4M ARR in four weeks in a thread explaining Lovable’s growth.
- 2025-01-22 — Lovable (Open web) — Lovable described its launch video, outreach to influencers and co-marketing with Supabase.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/lovable

Cite as: How It Spread (2026). “Lovable.” Case HIS-00401. Spread Score v1.2: 46/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00401