# Love Has No Labels

> Ad Council reported 160 million views for its dancing-skeletons film.

- Owner: Ad Council
- Kind: Campaign
- Sector: Politics & civic
- Seed date: 2015-03-02
- Peak date: 2015-03-05
- Spread Score: 52 (Notable, provisional), v1.2
- Mechanics: Real-world spectacle, Platform jump, Press loop, Controversy, Shareable output

## Summary

Upworthy debuted the filmed installation on Facebook. Ad Council posted it on YouTube, where an unaffiliated reaction followed. Press covered its growth; a photo tool let viewers contribute. The original became the first PSA to win the commercial Emmy.

## Timeline

- 2015-02-12 — Ad Council (Facebook) — Ad Council announced the campaign and asked partner brands to replace their profile pictures.
- 2015-02-14 — Ad Council and R/GA (Open web) — Ad Council and R/GA filmed couples and friends behind a simulated x-ray screen in Santa Monica.
- 2015-03-02 — Upworthy (Facebook) — Upworthy debuted the edited film on its Facebook page.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/love-has-no-labels

Cite as: How It Spread (2026). “Love Has No Labels.” Case HIS-00273. Spread Score v1.2: 52/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00273