# Lunchly influencer meal kits

> Three creators launched Lunchly, prompting debate and mold allegations.

- Owner: Lunchly LLC; MrBeast, Logan Paul and KSI
- Kind: Food & drink
- Sector: Food & beverage
- Seed date: 2024-09-16
- Milestone date: 2024-10-19
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 41 (Notable), v1.3
- Mechanics: Controversy, Platform jump, Press loop, Pairing

## Summary

Three creators announced Lunchly in September 2024. Reactions appeared on X, YouTube and TikTok, followed by debate over marketing and reports of mold in pizza kits.

## Timeline

- 2024-09-16 — MrBeast, KSI and Logan Paul (Instagram) — The creators announced Lunchly in a shared Instagram post.
- 2024-09-16 — @flurryfrenzy (X) — A user quoted a Dexerto post and mocked its description of the food.
- 2024-09-16 — DanTDM (X) — DanTDM criticized the creators for selling products to children who trusted them.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/lunchly-influencer-meal-kits-2024

Cite as: How It Spread (2026). “Lunchly influencer meal kits.” Case HIS-01881. Spread Score v1.3: 41/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01881