# M-PESA’s Send Money Home launch

> Money transfers linked urban senders, rural recipients and neighborhood cash agents.

- Owner: Safaricom / Vodafone
- Kind: App & software
- Sector: Finance
- Seed date: 2007-03-06
- Milestone date: 2008-06-17
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 35 (Niche, provisional), v1.2
- Mechanics: Visible in use, Platform jump

## Summary

M-PESA launched in Kenya in March 2007 with a simple money-transfer proposition. Cash agents made the service usable locally. By June 2008, researchers reported over 2.3 million registrations and described senders drawing rural recipients into the network.

## Timeline

- Mar 2007 — Safaricom / retail agents (Retail) — Combined TV and radio advertising with travelling tents and roadshows offering registration and demonstrations.
- 2007-03-06 — Safaricom (Open web) — Safaricom launched M-PESA in Kenya, promoting person-to-person transfers with Send Money Home.
- Nov 2007 — M-PESA customers (Open web) — By the end of November, 1.1 million customers had registered, according to a later research presentation.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/m-pesa-send-money-home-launch

Cite as: How It Spread (2026). “M-PESA’s Send Money Home launch.” Case HIS-01089. Spread Score v1.2: 35/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01089