# M3GAN

> A trailer dance became a meme before M3GAN opened to $30.4 million domestically.

- Owner: Universal Pictures (distributor); Blumhouse and Atomic Monster (producers)
- Kind: Film
- Sector: Entertainment
- Seed date: 2022-12-23
- Observed peak date: 2023-01-11
- Date basis: Observed peak within the documented measurement window; not an all-time maximum.
- Spread Score: 62 (Viral), v1.2
- Mechanics: Remixable template, Real-world spectacle, Platform jump, Press loop, Mascot persona

## Summary

The trailer’s dance drew song swaps and TikTok recreations before the film opened. Universal extended it with lookalike dancers, character accounts and paid placements. The US/Canada opening reached $30.4 million; worldwide theatrical receipts reached $181.8 million.

## Timeline

- 2022-10-11 — Universal Pictures / @meetM3GAN (X) — Universal posted the first trailer, including M3GAN’s hallway dance.
- 2022-10-11 — @imirregulargirl / @iwishyouwoulds (X) — Users set the hallway dance to Beyoncé and Taylor Swift songs.
- 2022-10-11 — @lone.editsxx / @unpaulished (TikTok) — TikTok users posted soundtrack edits and performed versions of the dance.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/m3gan

Cite as: How It Spread (2026). “M3GAN.” Case HIS-01194. Spread Score v1.2: 62/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01194