# MAC “How To Tube Girl”

> MAC’s sponsored Tube Girl tutorial reached a reported 3.5 million TikTok views.

- Owner: MAC Cosmetics
- Kind: Campaign
- Sector: Beauty & personal care
- Seed date: 2023-09-16
- Peak date: 2023-10-11
- Spread Score: 31 (Niche, provisional), v1.2
- Mechanics: Newsjacking, Visible in use, Platform jump, Press loop, Maker origin

## Summary

MAC approached Bahsoon five days before its show. Two sponsored TikToks taught her filming routine and directed viewers to the runway livestream. Haberman’s newsletter linked the partnership; MAC later cited ongoing creator content when naming her a global ambassador.

## Timeline

- 2023-09-16 — Sabrina Bahsoon (TikTok) — Integrated gloss with a 0.5× lens, wind and instructions to keep filming despite observers.
- 2023-09-17 — Sabrina Bahsoon / MAC (TikTok) — Used a two-minute sponsored Q&A to announce that evening’s runway debut and direct viewers to YouTube.
- 2023-09-17 — MAC Cosmetics (Open web) — Bahsoon made her runway debut in MAC’s Face Show at Outernet during London Fashion Week.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/mac-how-to-tube-girl

Cite as: How It Spread (2026). “MAC “How To Tube Girl”.” Case HIS-00618. Spread Score v1.2: 31/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00618