# MACStack Mascara

> Glossy reported MACStack was Ulta’s No. 1 mascara in its first week and sold out online.

- Owner: MAC Cosmetics (The Estée Lauder Companies)
- Kind: Product
- Sector: Beauty & personal care
- Seed date: 2022-03-01
- Peak date: Week of Mar 21, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 38 (Niche, provisional), v1.2
- Mechanics: Response chain, Creator relay, Unscripted proof, Visible in use, Press loop

## Summary

Sarno’s purchased review prompted creator responses during a launch supported by gifting and paid media. MAC reported an Ulta sellout, and agencies disclosed commissioned creator rollouts. TikTok listed MACStack among its year-end shopping trends.

## Timeline

- 2022-02-07 — Allure Beauty Box (Open web) — Allure offered MACStack as a February new-member gift before the March retail launch.
- 2022-02-19 — Terry Barber / Richard Quinn (Press) — MAC’s Terry Barber used MACStack on models at Richard Quinn’s London Fashion Week show.
- 2022-02-24 — Allure Beauty Box (Open web) — Allure reviewed MACStack and described beauty-box members’ access ahead of the March retail launch.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/mac-macstack-mascara

Cite as: How It Spread (2026). “MACStack Mascara.” Case HIS-00619. Spread Score v1.2: 38/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00619