# MAC x Rob Rausch: MAC Is at Sephora

> MAC launched at Sephora US with The Traitors winner Rob Rausch and reported 9.7M views.

- Owner: MAC Cosmetics
- Kind: Campaign
- Sector: Beauty & personal care
- Seed date: 2026-03-02
- Milestone date: 2026-03-03
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 28 (Niche, provisional), v1.2
- Mechanics: Newsjacking, Real-world spectacle, Pairing

## Summary

MAC launched in Sephora US on March 2, 2026, opening with an Instagram selfie of The Traitors winner Rob Rausch and a Times Square takeover. Fans reacted to the billboards, rival e.l.f. answered with Maura Higgins, and MAC later reported 9.7 million social views.

## Timeline

- 2026-03-02 — Rob Rausch / MAC Cosmetics (Instagram) — Rob Rausch kicked off MAC's Sephora activation with a raw Instagram selfie.
- 2026-03-02 — MAC Cosmetics (Retail) — MAC officially launched in Sephora US stores.
- 2026-03-02 — Rob Rausch / MAC Cosmetics (Retail) — Rausch’s Sephora Times Square appearance was publicly listed for 6:15–7:15 p.m. and open to fans.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/mac-rob-rausch-sephora

Cite as: How It Spread (2026). “MAC x Rob Rausch: MAC Is at Sephora.” Case HIS-00829. Spread Score v1.2: 28/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00829