# MACStack Mascara

> MACStack’s hashtag reached 73.1M TikTok views after creator reviews and a paid launch.

- Owner: MAC Cosmetics
- Kind: Product
- Sector: Beauty & personal care
- Seed date: Feb 2022
- Peak date: Week of Mar 21, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 30 (Niche, provisional), v1.2
- Mechanics: Creator relay, Visible in use, Press loop, Sell-out loop

## Summary

MACStack reached subscribers in February before its March retail launch. TikTok reviews circulated alongside creator seeding and paid media. MAC reported an Ulta sell-out, and the mascara entered TikTok’s year-end product list.

## Timeline

- Feb 2022 — Allure Beauty Box (Retail) — Allure Beauty Box offered MACStack as a new-member gift before its retail launch.
- 2022-02-20 — MAC Cosmetics (Open web) — MAC offered MACStack for pre-order ahead of its March retail launch.
- 2022-03-01 — MAC Cosmetics (Retail) — MAC launched MACStack for general retail sale.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/macstack-mascara

Cite as: How It Spread (2026). “MACStack Mascara.” Case HIS-00275. Spread Score v1.2: 30/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00275