# Maggie Smith for Loewe

> Loewe’s Maggie Smith campaign post showed 224,596 Instagram likes on its live counter.

- Owner: LOEWE
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2023-10-24
- Peak date: Week of Oct 24, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 22 (Niche), v1.2
- Mechanics: Transgression, Creator relay, Platform jump, Press loop, Controversy

## Summary

Jonathan Anderson’s Smith portraits reached fan posts and press. LOEWE documented printing, tearing, layering and rephotographing the ensemble’s images. Recognition of the actor and debate about ageing supplied further captions and coverage.

## Timeline

- 2023-10-24 — Jonathan Anderson (Instagram) — Jonathan Anderson posted three photographs of Maggie Smith for Loewe’s SS24 precollection.
- 2023-10-24 — Joe Teffo, Mark Sundstrom and @realgreenmatcha (X) — X users shared the photographs with fashion praise and a Gryffindor joke.
- 2023-10-24 — r/Fauxmoi users (Reddit) — A Loewe campaign thread attracted praise from a commenter who said they were not into the brand.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/maggie-smith-loewe

Cite as: How It Spread (2026). “Maggie Smith for Loewe.” Case HIS-00748. Spread Score v1.2: 22/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00748