# Manforce DOT AI

> A fictional AI condom campaign claimed 43.3M views before winning a marketing award.

- Owner: Manforce Condoms / Mankind Pharma
- Kind: Campaign
- Sector: Health & fitness
- Seed date: 2025-03-27
- Peak date: 2025-04-01
- Spread Score: 31 (Niche, provisional), v1.2
- Mechanics: Mystery & lore, Transgression, Platform jump, Press loop, Newsjacking

## Summary

Manforce posted a fictional AI condom film, then revealed the prank on Instagram before April Fools’ Day. A print and digital reveal, disclosed collaboration and technology coverage carried it further. Mankind later claimed campaign totals and DOT AI won a sector award.

## Timeline

- 2025-03-27 — Manforce Condoms (Instagram) — Manforce published the DOT AI film, advertising a fictional AI-powered condom as coming soon.
- 2025-03-28 — Joy Chatterjee (Open web) — Mankind’s consumer marketing head promoted DOT AI on LinkedIn as an upcoming innovation.
- 2025-03-28 — @RKs_Naif (X) — Neel Bheda replied to the brand’s X post and identified it as advance April Fools marketing.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/manforce-dot-ai

Cite as: How It Spread (2026). “Manforce DOT AI.” Case HIS-00749. Spread Score v1.2: 31/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00749