# Martha Stewart: I Only Wear MAC

> Martha Stewart’s lipstick reel drew 82,140 Instagram likes.

- Owner: MAC Cosmetics
- Kind: Campaign
- Sector: Beauty & personal care
- Seed date: 2025-01-28
- Peak date: 2025-01-29
- Spread Score: 44 (Notable, provisional), v1.2
- Mechanics: Transgression, Controversy, Platform jump, Press loop, Visible in use

## Summary

MAC put Stewart’s familiar kitchen persona into a lip-product performance: fruit and honey led into amplified pencil-sharpening and application. PEOPLE separately covered the joint reel and interviewed her. Radio discussion and an award extended the story.

## Timeline

- 2025-01-28 — @maccosmetics (Instagram) — MAC posted Stewart tasting fruit and honey while applying nude lip products.
- 2025-01-29 — PEOPLE (Press) — PEOPLE published an exclusive interview about Stewart’s campaign photos.
- 2025-01-29 — MAC Cosmetics (Press) — MAC announced the Nudes campaign with Stewart and four other named celebrities.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/martha-stewart-i-only-wear-mac

Cite as: How It Spread (2026). “Martha Stewart: I Only Wear MAC.” Case HIS-00877. Spread Score v1.2: 44/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00877