# Maybelline Sky High CGI lashes

> Its maker reports 76 million views for a CGI mascara ad set on London transport.

- Owner: Maybelline New York
- Kind: Campaign
- Sector: Beauty & personal care
- Seed date: 2023-07-04
- Milestone date: Week of Jul 13, 2023
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 18 (Niche, provisional), v1.2
- Mechanics: Creator relay, Platform jump, Press loop, Controversy, Dupe economy

## Summary

Maybelline UK posted CGI lashes on London transport on July 4. Reposts reached X and Instagram, while press questioned whether the scenes were real. Cannes coverage later relayed doubled brand-sales claims during activation; the campaign won a Silver Lion.

## Timeline

- 2023-07-04 — Maybelline UK (TikTok) — Maybelline UK posted the CGI video of mascara brushes coating lashes on a London train and bus.
- 2023-07-06 — @katecrimed / @DragDollCo (X) — Two X accounts shared the London lashes video, and Drag Doll called its marketing genius.
- 2023-07-07 — @londonbeautifullife (Instagram) — London Beautiful Life carried the London lashes video on Instagram by this date.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/maybelline-sky-high-cgi-lashes

Cite as: How It Spread (2026). “Maybelline Sky High CGI lashes.” Case HIS-00620. Spread Score v1.2: 18/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00620