# Maybelline Lash Sensational Sky High Mascara

> Maybelline reported over 10 million Sky High mascaras sold after TikTok demonstrations.

- Owner: Maybelline New York
- Kind: Product
- Sector: Beauty & personal care
- Seed date: Nov 2020
- Peak date: 2021-01-21
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 45 (Notable, provisional), v1.2
- Mechanics: Response chain, Platform jump, Press loop, Sell-out loop

## Summary

Eid’s sponsored demonstration prompted public product tests. January14 coverage named blond-lash and car applications and already reported four Ulta sell-outs. TRIBE later described a separate commissioned campaign reinforcing existing momentum.

## Timeline

- Nov 2020 — Maybelline New York (Retail) — Maybelline released Sky High mascara in the US in November.
- 2020-12-17 — @jessica.eid_ (TikTok) — Jessica Eid posted a Sky High demonstration labelled #maybellinepartner and #ad.
- Jan 2021 — Maybelline New York (Retail) — Maybelline brought the UK launch forward from April to January after demand increased.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/maybelline-sky-high-mascara

Cite as: How It Spread (2026). “Maybelline Lash Sensational Sky High Mascara.” Case HIS-00280. Spread Score v1.2: 45/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00280