# Maybelline Super Stay Vinyl Ink

> Maybelline said its Indonesian TikTok Shop launch sold 3 lipsticks per second.

- Owner: Maybelline New York
- Kind: Product
- Sector: Beauty & personal care
- Seed date: Mar 2022
- Peak date: Week of Aug 4, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 29 (Niche, provisional), v1.2
- Mechanics: Visible in use, Creator relay, Platform jump, Press loop, Collectible set

## Summary

Vinyl Ink reached US retail in March. Reviews crossed YouTube, TikTok, Lemon8 and Reddit before and after its Indonesian launch. Maybelline claimed three sales per second there; Compas later reported Rp5.2 billion in August Shopee revenue for one listing.

## Timeline

- Feb 2022 — Maybelline New York (Open web) — Maybelline appointed Tate McRae as an ambassador and the face of Vinyl Ink.
- Mar 2022 — Maybelline New York (Retail) — Vinyl Ink became available at Ulta in March.
- 2022-03-28 — By Kristina Studio (YouTube) — By Kristina Studio posted a four-shade review with a kiss test and an after-eating check.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/maybelline-super-stay-vinyl-ink

Cite as: How It Spread (2026). “Maybelline Super Stay Vinyl Ink.” Case HIS-00621. Spread Score v1.2: 29/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00621