# Mayweather vs. McGregor

> Showtime reported 4.3 million domestic PPV buys for the boxing crossover.

- Owner: Mayweather Promotions (promoter); Showtime Networks (producer and distributor)
- Kind: Moment
- Sector: Sports
- Seed date: 2017-08-26
- Observed peak date: Week of Aug 28, 2017
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 52 (Notable), v1.3
- Mechanics: Real-world spectacle, Controversy, Underdog, Platform jump, Press loop

## Summary

A four-city press tour and training-camp films promoted the boxing crossover. Fan discussions and unauthorized streams accompanied paid distribution. Showtime later reported PPV sales second only to Mayweather-Pacquiao.

## Timeline

- 2017-06-14 — Conor McGregor / Floyd Mayweather (X) — The fighters announced their boxing match on Twitter and Instagram for August 26 in Las Vegas.
- 2017-07-12 — Floyd Mayweather / Conor McGregor (Press) — The Toronto press-tour stop drew more than 16,000 people.
- 2017-07-14 — Floyd Mayweather / Conor McGregor (Press) — The London stop ended a tour marked by criticism of McGregor's racial remarks and Mayweather's homophobic slur.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/mayweather-mcgregor

Cite as: How It Spread (2026). “Mayweather vs. McGregor.” Case HIS-01635. Spread Score v1.3: 52/100. Updated 2026-10-24. https://howitspread.com/id/HIS-01635