# McDonald’s: WcDonald’s

> McDonald’s turned an anime parody into a campaign with 4 shorts and manga packaging.

- Owner: McDonald’s; lead agency Wieden+Kennedy New York
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2024-02-20
- Peak date: Week of Mar 2, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 55 (Notable, provisional), v1.2
- Mechanics: Mystery & lore, Visible in use, Platform jump, Press loop, Scarcity drop

## Summary

Customers posted WcDonald’s packaging before the full rollout. McDonald’s added anime shorts, sauce and a Los Angeles dining event. Packaging questions and taste tests reached Reddit, TikTok and press; the brand later claimed a McNugget sales lift.

## Timeline

- 2024-01-15 — Ok-Cauliflower-2883 (Reddit) — A self-described factory worker posted a photo of WcDonald’s cups before the campaign was announced.
- 2024-02-20 — McDonald’s / Wopacity (Retail) — Wopacity reported buying fries in WcDonald’s packaging, the earliest consumer placement found.
- 2024-02-21 — Marketing Dive / Adweek (Press) — Marketing Dive and Adweek covered McDonald’s planned sauce, packaging, anime shorts and dining event.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/mcdonald-s-wcdonald-s

Cite as: How It Spread (2026). “McDonald’s: WcDonald’s.” Case HIS-00282. Spread Score v1.2: 55/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00282