# McDonald's x Cactus Plant Flea Market Happy Meal

> An adult Happy Meal collaboration sold its supply of 12 million meals within days.

- Owner: McDonald's USA and Cactus Plant Flea Market
- Kind: Food & drink
- Sector: Food & beverage
- Seed date: 2022-10-03
- Peak date: Week of Oct 3, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 39 (Niche), v1.2
- Mechanics: Scarcity drop, Collectible set, Controversy, Platform jump, Press loop, Resale market

## Summary

The meal hid one of four figurines in each box. McDonald’s paired it with app-linked merchandise draws and a separate clothing drop. A surviving official Snapchat lens supplied another participation artifact, while worker posts and resale stories extended coverage.

## Timeline

- 2022-09-27 — McDonald's USA (Open web) — McDonald’s announced the Cactus Plant Flea Market Box for adults.
- 2022-09-27 — Marketing Dive (Press) — Marketing Dive covered the forthcoming meal, TV spot and Snapchat integrations.
- 2022-09-27 — McDonald’s USA / merchandise draws (Open web) — Announced app-linked weekly merchandise draws with a no-purchase entry route and an October 3 merchandise drop.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/mcdonalds-cactus-plant-flea-market-happy-meal

Cite as: How It Spread (2026). “McDonald's x Cactus Plant Flea Market Happy Meal.” Case HIS-00285. Spread Score v1.2: 39/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00285