# No Smiles (Smile Agenai)

> McDonald's recruitment song drew over 3,750 user posts in its awards submission.

- Owner: McDonald's Japan / Ano
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2023-06-21
- Peak date: Week of Jun 28, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 41 (Notable, provisional), v1.2
- Mechanics: Sound or audio meme, Challenge, Transgression, Platform jump

## Summary

McDonald's used Ano's music video to promote working without forced smiles. Viewers made TikTok posts, and the campaign gained music-press coverage and recruitment awards.

## Timeline

- 2023-06-14 — Ano / All Night Nippon 0 (Audio) — Ano previewed Smile Agenai on her radio programme before the music video was released.
- 2023-06-19 — @ano_staff (X) — Ano's staff announced the music video's June 21 premiere.
- 2023-06-21 — Ano / McDonald's Japan (YouTube) — Ano released the Smile Agenai music video for McDonald's recruitment campaign.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/mcdonalds-no-smiles

Cite as: How It Spread (2026). “No Smiles (Smile Agenai).” Case HIS-00286. Spread Score v1.2: 41/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00286