# Mean Girls (2004)

> Mean Girls turned a $24.4 million opening into years of quoted dialogue and fan rituals.

- Owner: Paramount Pictures; Tina Fey (screenwriter); Mark Waters (director)
- Kind: Film
- Sector: Entertainment
- Seed date: 2004-04-30
- Peak proxy date: 2024-01-10
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 52 (Notable), v1.2
- Mechanics: Catchphrase, Identity badge, Platform jump, Press loop, Political adoption

## Summary

Mean Girls opened at number one, then fans reused lines such as “On Wednesdays we wear pink” in tweets and Tumblr mashups. October 3 became a fan observance. Stage and film musicals followed, alongside studio promotions of the original.

## Timeline

- 2004-04-30 — Paramount Pictures (Box office) — Paramount released Mean Girls in US theaters.
- 2004-04-30 — San Francisco Chronicle (Press) — The San Francisco Chronicle reviewed the film and praised its script.
- 2004-05-02 — US and Canadian moviegoers (Box office) — Mean Girls led the domestic weekend box office with $24.4 million.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/mean-girls-2004

Cite as: How It Spread (2026). “Mean Girls (2004).” Case HIS-01370. Spread Score v1.2: 52/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01370