# Merge Mansion: Pedro Pascal

> A vendor estimated 44K extra monthly US iOS downloads after Pedro Pascal’s ads.

- Owner: Metacore
- Kind: Campaign
- Sector: Gaming
- Seed date: 2023-03-10
- Peak proxy date: 2023-03-11
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 46 (Notable), v1.2
- Mechanics: Mystery & lore, Platform jump, Press loop, Real-world spectacle, Newsjacking

## Summary

Metacore cast Pedro Pascal as a detective in three ads. Fans discussed them on Reddit and X; a mansion event and creator videos followed. Agencies claimed large reach, while Liquid & Grit estimated a monthly US iOS download increase that faded within a month.

## Timeline

- 2023-03-10 — Metacore / Merge Mansion (YouTube) — Metacore released A Twisted Game, with Pedro Pascal investigating Grandma Ursula.
- 2023-03-10 — Mobilegamer.biz (Press) — Mobilegamer.biz interviewed Metacore about using Pascal to reach audiences beyond game media.
- 2023-03-11 — r/Pedro_Pascal readers (Reddit) — Pascal fans discussed the ad and said they had not known Merge Mansion was a game.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/merge-mansion-pedro-pascal

Cite as: How It Spread (2026). “Merge Mansion: Pedro Pascal.” Case HIS-00954. Spread Score v1.2: 46/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00954