# Messi's World Cup victory carousel

> Messi's victory carousel held Instagram's likes record at 75.5 million, verified in 2023.

- Owner: Lionel Messi
- Kind: Creator moment
- Sector: Sports
- Seed date: 2022-12-18
- Milestone date: 2022-12-20
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 22 (Niche, provisional), v1.2
- Mechanics: Platform jump, Press loop

## Summary

Messi posted victory photos after Argentina beat France. Guinness announced Instagram's likes record. News covered the carousel; merchandise and parade figures describe the wider win.

## Timeline

- 2022-12-18 — @leomessi (Instagram) — Messi posted a carousel of victory photographs and thanked his family and supporters.
- 2022-12-18 — ABC News (Press) — ABC News reported Messi's Instagram thanks to his family and supporters.
- 2022-12-19 — Ahmed al-Salem (Retail) — The bisht maker reported selling 150 garments, including three copies of Messi's version.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/messi-2022-world-cup

Cite as: How It Spread (2026). “Messi's World Cup victory carousel.” Case HIS-01313. Spread Score v1.2: 22/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01313