# Zuckerberg’s metaverse selfie

> A 2022 avatar selfie drew roughly 103,000 Facebook reactions in one day.

- Owner: Meta
- Kind: Campaign
- Sector: Technology
- Seed date: 2022-08-16
- Peak proxy date: Week of Aug 19, 2022
- Date basis: Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 31 (Niche), v1.3
- Mechanics: Response chain, Controversy, Platform jump, Press loop

## Summary

Zuckerberg posted a Horizon Worlds selfie to mark its expansion. A critical post and memes spread across social platforms and press; Zuckerberg then shared a new avatar image.

## Timeline

- 2022-08-16 — Mark Zuckerberg (Facebook) — Zuckerberg announced Horizon Worlds in France and Spain with an avatar selfie.
- 2022-08-16 — Josh Otten (@ordinarytings) (X) — Otten shared the selfie on Twitter and called its graphics ugly.
- 2022-08-16 — LukeyBee (X) — LukeyBee replied to Otten with a joke about the avatar.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/meta-zuckerberg-metaverse-selfie

Cite as: How It Spread (2026). “Zuckerberg’s metaverse selfie.” Case HIS-01774. Spread Score v1.3: 31/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01774