# MGA Presents: Diss-mas

> MGA’s diss track generated 3.4 million reported impressions beyond owned channels.

- Owner: MGA Entertainment
- Kind: Campaign
- Sector: Toys & collectibles
- Seed date: 2024-12-11
- Peak date: 2024-12-16
- Spread Score: 48 (Notable, provisional), v1.2
- Mechanics: Transgression, Platform jump, Press loop, Pairing, Newsjacking

## Summary

MGA released a shoppable diss track against gift cards with The Rizzler. Fans commented on Instagram, and press and radio carried it beyond toy coverage. MGA later released an Easter follow-up with Nova Starr.

## Timeline

- 2024-12-10 — The Rizzler (Instagram) — The Rizzler posted a Diss-Mas teaser marked #ad.
- 2024-12-11 — MGA Entertainment (YouTube) — MGA released a shoppable music video with The Rizzler dissing gift cards.
- 2024-12-11 — The Toy Book (Press) — The Toy Book covered the video and its clickable toy-shopping links.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/mga-diss-mas

Cite as: How It Spread (2026). “MGA Presents: Diss-mas.” Case HIS-00294. Spread Score v1.2: 48/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00294