# Midjourney

> Midjourney’s image generator became Discord’s largest server with over 13 million members.

- Owner: Midjourney, Inc. (David Holz, founder and CEO)
- Kind: App & software
- Sector: Technology
- Seed date: 2022-07-11
- Peak proxy date: Week of Mar 27, 2023
- Date basis: Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 51 (Notable), v1.3
- Mechanics: Shareable output, Platform jump, Controversy, Press loop, Underdog

## Summary

Midjourney opened its Discord beta, where users could see each other’s prompts and images. An art-prize dispute and viral synthetic photographs brought press coverage. The company later admitted revenue above $200 million for 2023.

## Timeline

- 2022-07-11 — Midjourney (Group chats) — Midjourney opened beta access to everyone for a 24-hour public test.
- 2022-07-13 — Midjourney (Group chats) — Midjourney announced that it was moving to open beta and invited everyone to join its Discord.
- 2022-07-18 — VICE / Motherboard (Press) — VICE reported on Midjourney’s public beta and explained its Discord interface and subscriptions.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/midjourney

Cite as: How It Spread (2026). “Midjourney.” Case HIS-01531. Spread Score v1.3: 51/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01531