# Milani Fruit Fetish Lip Oil

> Milani’s lip oil drew over 100 TikTok videos and stock shortages, its CMO reported.

- Owner: Milani Cosmetics
- Kind: Product
- Sector: Beauty & personal care
- Seed date: Jan 2022
- Peak date: 2022-06-07
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 13 (Niche, provisional), v1.2
- Mechanics: Dupe economy, Platform jump, Press loop, Sell-out loop, Collectible set

## Summary

Milani launched the oils in January 2022. Its CMO reported over 100 TikTok videos and stock shortages by June. Dior comparisons carried the product into dupe coverage; later creator reviews, nude shades and retail activations extended its presence.

## Timeline

- Jan 2022 — Milani Cosmetics (Retail) — Milani released Fruit Fetish Lip Oils in January; Particl first logged the product on January 2.
- 2022-06-07 — Jeremy Lowenstein / Milani Cosmetics (TikTok) — Milani’s CMO reported over 100 TikTok videos about the oils and said they could not be kept in stock.
- 2022-06-07 — Milani Cosmetics (Retail) — Glossy reported 350% average weekly sell-through for the lip oil collection without defining the denominator.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/milani-fruit-fetish-lip-oil

Cite as: How It Spread (2026). “Milani Fruit Fetish Lip Oil.” Case HIS-00299. Spread Score v1.2: 13/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00299