# Milk Makeup Cooling Water Jelly Tint

> Milk reported selling roughly 400,000 Jelly Tints in their first three months.

- Owner: Milk Makeup (Waldencast)
- Kind: Product
- Sector: Beauty & personal care
- Seed date: 2024-02-05
- Peak date: Week of Feb 10, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 20 (Niche), v1.2
- Mechanics: Creator relay, Platform jump, Press loop, Collectible set, Sell-out loop

## Summary

Paid creator demonstrations and candy comparisons preceded the retail launch. TikTok and Instagram reviews drew press coverage and sell-outs. Milk reported roughly 400,000 units sold in the first three months, while later stockouts limited sales.

## Timeline

- 2024-01-24 — r/newinbeauty users (Reddit) — A launch thread drew comments from people who did not use Milk Makeup and compared the tints to gummy candy.
- 2024-01-27 — Christie X (@christxiee) (TikTok) — Christie X posted a demonstration with #MilkMakeupPartner and directed viewers to the coming Sephora launch.
- 2024-01-30 — Hannah Cho and Roger (@imhannahcho, @rogerwh0) (TikTok) — Hannah Cho bit a Jelly Tint on camera, while Roger demonstrated Burst and Spritz in a separate video.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/milk-makeup-cooling-water-jelly-tint

Cite as: How It Spread (2026). “Milk Makeup Cooling Water Jelly Tint.” Case HIS-00300. Spread Score v1.2: 20/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00300