# Momondo: The DNA Journey

> Momondo reported 175 million views for its film about ancestry and national prejudice.

- Owner: momondo
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2016-06-01
- Peak date: Week of Jun 11, 2016
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 51 (Notable), v1.2
- Mechanics: Challenge, Controversy, Response chain, Platform jump, Press loop

## Summary

Momondo released an ancestry-reveal film, then launched paid social ads, PR seeding and a video-entry competition. Facebook reposts and independent coverage followed. Scientists challenged the genetic premise, and Momondo explained its production choices.

## Timeline

- May 2016 — momondo (Press) — Momondo ran nationality-themed PR teasers ahead of the film’s launch.
- 2016-06-01 — momondo - Let’s Open Our World (YouTube) — Momondo published its film showing participants receiving ancestry-test results.
- 2016-06-02 — momondo (Facebook) — Momondo launched Facebook and YouTube ads and a competition offering DNA kits.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/momondo-the-dna-journey

Cite as: How It Spread (2026). “Momondo: The DNA Journey.” Case HIS-00394. Spread Score v1.2: 51/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00394