# Moncler Warmer Together

> Moncler's Pacino and De Niro portrait post passed 289,000 Instagram likes in two days.

- Owner: Moncler
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2025-10-15
- Peak date: 2025-10-15
- Spread Score: 38 (Niche, provisional), v1.2
- Mechanics: Pairing, Press loop

## Summary

Platon’s portraits and conversation films made Pacino and De Niro’s friendship the campaign subject. PEOPLE carried that story beyond fashion coverage on launch day. Moncler later extended the campaign through a public concert and soundtrack release.

## Timeline

- 2025-10-15 — Moncler (Open web) — Moncler unveiled Warmer Together, starring Al Pacino and Robert De Niro, across outdoor, press, web and social.
- 2025-10-15 — Sky TG24 and GQ (Press) — Sky TG24 and GQ covered the campaign on launch day.
- 2025-10-15 — PEOPLE (Press) — Carried Platon’s portraits and conversation films into entertainment coverage through the actors’ friendship.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/moncler-warmer-together

Cite as: How It Spread (2026). “Moncler Warmer Together.” Case HIS-00957. Spread Score v1.2: 38/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00957