# Money Heist (La casa de papel)

> Netflix said Part 3 of the Spanish heist series reached 34 million households in a week.

- Owner: Atresmedia / Vancouver Media; Netflix (later distributor and commissioner)
- Kind: Series
- Sector: Entertainment
- Seed date: 2017-04-24
- Observed peak date: Week of Apr 9, 2020
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 61 (Viral), v1.2
- Mechanics: Underdog, Visible in use, Identity badge, Platform jump, Press loop

## Summary

The series screened for public ticket winners before its Antena 3 debut. Netflix recut it after broadcast ratings declined and called it its most-watched non-English show in 2018. Fans and protest movements adopted its costumes.

## Timeline

- 2017-04-19 — Antena 3 (Open web) — Antena 3 offered viewers tickets to an April 24 screening of the first episode at Madrid’s Cine Capitol.
- 2017-04-24 — Antena 3 (Box office) — Antena 3 held the first-episode premiere at Madrid’s Cine Capitol, with tickets offered to viewers.
- 2017-05-02 — Antena 3 (TV) — La casa de papel premiered on Antena 3; the broadcaster later reported 4.09 million viewers.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/money-heist

Cite as: How It Spread (2026). “Money Heist (La casa de papel).” Case HIS-01235. Spread Score v1.2: 61/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01235