# Monobank’s “Hunt for Lemons”

> Foxtrot said the in-app lemon hunt sold over 400 bowl sets in a day.

- Owner: monobank
- Kind: Campaign
- Sector: Finance
- Seed date: 2025-10-16
- Peak date: Week of Oct 17, 2025
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 46 (Notable, provisional), v1.2
- Mechanics: Mystery & lore, Response chain, Brand pile-on, Platform jump, Press loop

## Summary

Monobank launched a prize hunt across its app. Users and brands made lemon memes as traffic disrupted banking. Foxtrot reported a bowl-set sell-out. The bank later reported millions of participants and added partner prizes.

## Timeline

- 2025-10-15 — Oleh Horokhovskyi (Group chats) — Horokhovskyi teased something important for the following day without revealing the hunt.
- 2025-10-16 — Oleh Horokhovskyi (Group chats) — Horokhovskyi launched the in-app lemon hunt and announced prizes for collecting hidden lemons.
- 2025-10-16 — Oleh Horokhovskyi (Group chats) — Horokhovskyi said some app functions stopped working as customers searched for lemons.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/monobank-hunt-for-lemons

Cite as: How It Spread (2026). “Monobank’s “Hunt for Lemons”.” Case HIS-00753. Spread Score v1.2: 46/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00753