# Monster High

> Monster High dolls topped an estimated $500 million in annual sales.

- Owner: Mattel
- Kind: Product
- Sector: Toys & collectibles
- Seed date: Apr 2010
- Milestone date: 2013-07-18
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 53 (Notable, provisional), v1.2
- Mechanics: Identity badge, Collectible set, Platform jump, Controversy, Pairing

## Summary

A buyer obtained Monster High dolls in April, ahead of the wider retail rollout. Web stories, paid promotion and fan activity spread the characters. AP later reported estimated annual doll sales above $500 million.

## Timeline

- Apr 2010 — Toys R Us (Retail) — Toys R Us sold Monster High dolls early in April, according to a buyer whose orders were fulfilled.
- 2010-04-27 — Lori / Veni Vidi Dolli (Open web) — Veni Vidi Dolli uploaded a Flickr photograph showing Cleo de Nile with other dolls.
- 2010-06-04 — Mattel (Press) — Mattel announced Monster High with publishing, entertainment, apparel and costume partners already attached.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/monster-high

Cite as: How It Spread (2026). “Monster High.” Case HIS-01419. Spread Score v1.2: 53/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01419