# MONTERO (Call Me by Your Name)

> Lil Nas X’s MONTERO debuted at No. 1 on the Hot 100 as its video and TikTok memes spread.

- Owner: Lil Nas X / Columbia Records
- Kind: Music
- Sector: Entertainment
- Seed date: 2021-03-26
- Peak date: Week of Apr 2, 2021
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 60 (Viral), v1.2
- Mechanics: Sound or audio meme, Controversy, Transgression, Platform jump, Press loop

## Summary

Logitech advertised a snippet before the song and video arrived on March 26. TikTok memes and Twitter debate followed. MONTERO debuted at No. 1 in the US, UK and Ireland; TikTok later reported over 2.2 million sound uses.

## Timeline

- Jul 2020 — Lil Nas X (X) — Lil Nas X previewed a snippet of the song on social media in July.
- 2021-02-02 — Logitech / Lil Nas X (TV) — Logitech announced Super Bowl advertising featuring the unreleased song.
- 2021-03-09 — Lil Nas X (X) — Lil Nas X announced the March 26 release and shared the single artwork.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/montero-call-me-by-your-name

Cite as: How It Spread (2026). “MONTERO (Call Me by Your Name).” Case HIS-00301. Spread Score v1.2: 60/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00301