# MoonPie Lol Ok

> A participant interview reported over 196,000 retweets for MoonPie's eclipse reply.

- Owner: MoonPie / Chattanooga Bakery; Tombras (agency)
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2017-08-21
- Peak date: Week of Aug 21, 2017
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 45 (Notable), v1.2
- Mechanics: Response chain, Press loop, Newsjacking, Pairing, Unhinged voice

## Summary

MoonPie answered Hostess's eclipse snack claim with "Lol ok". Users replied and news outlets covered the exchange that day. A participant interview linked the breakout to demand exceeding factory capacity and a record sales month.

## Timeline

- 2017-08-18 — Shoney's (Retail) — Shoney's announced free MoonPies and eclipse glasses with meal purchases for eclipse day.
- 2017-08-20 — @MoonPie (X) — MoonPie disputed an NPR post that offered eclipse snacks beyond MoonPies and SunChips.
- 2017-08-21 — @Hostess_Snacks (X) — Hostess declared Golden CupCakes the official snack cake of the eclipse.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/moonpie-lol-ok

Cite as: How It Spread (2026). “MoonPie Lol Ok.” Case HIS-00395. Spread Score v1.2: 45/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00395