# Mr. Clean Cleaner of Your Dreams

> Mr. Clean’s Super Bowl ad reached 17.6 million YouTube views, including paid views.

- Owner: Procter & Gamble; Leo Burnett Toronto (agency)
- Kind: Campaign
- Sector: Home & lifestyle
- Seed date: 2017-01-26
- Peak date: 2017-02-05
- Spread Score: 43 (Notable), v1.2
- Mechanics: Transgression, Mascot persona, Response chain, Platform jump, Press loop

## Summary

Mr. Clean premiered its dancing-mascot ad before the Super Bowl. Paid retargeting and the broadcast accompanied Twitter reactions and press coverage. The agency reported sales gains for Liquid Cleaners and Magic Erasers, while keeping the amount confidential.

## Timeline

- 2017-01-23 — Mr. Clean (YouTube) — Mr. Clean released a teaser before the full ad premiered.
- 2017-01-26 — Mr. Clean / Today (TV) — The full commercial premiered on Today ten days before the Super Bowl and appeared online.
- 2017-01-26 — Out (Press) — Out covered the dancing mascot while saying its writer had no intention of mopping.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/mr-clean-cleaner-of-your-dreams

Cite as: How It Spread (2026). “Mr. Clean Cleaner of Your Dreams.” Case HIS-00396. Spread Score v1.2: 43/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00396