# MSCHF Big Red Boots

> The cartoon boots sold out at launch; CNN later reported over 20,000 pairs sold.

- Owner: MSCHF
- Kind: Product
- Sector: Fashion & accessories
- Seed date: 2023-02-16
- Peak date: Week of Feb 16, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 45 (Notable, provisional), v1.2
- Mechanics: Visible in use, Scarcity drop, Controversy, Press loop, Resale market

## Summary

MSCHF revealed the boots with campaign imagery before the public sale. Styling clips, removal videos and cartoon comparisons spread alongside celebrity appearances. The launch sold out; CNN later reported more than 20,000 pairs sold.

## Timeline

- 2023-02-04 — SAINT (X) — SAINT posted a first look at the boots before their public sale.
- 2023-02-06 — MSCHF / Sarah Snyder (Press) — MSCHF promoted the forthcoming boots with Sarah Snyder campaign photographs.
- 2023-02-10 — @radasfvck (TikTok) — CNN reported that a boots-styling video passed three million views in 24 hours.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/mschf-big-red-boots

Cite as: How It Spread (2026). “MSCHF Big Red Boots.” Case HIS-00622. Spread Score v1.2: 45/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00622